ELENA BUDRINA

— PROJECT NAME

Turn NY minuses into pluses


— CLIENT

Yandex


— ROLE

Creative director


— DATE

31/12/2019

Yandex (famous Russian search and information services company) called us on Christmas Eve, asking to create the engaging web game, that will promote its premium subscription Yandex.Plus during the holidays.


And we thought, that New Year is not only a holiday. This is also vanity, constant traffic jams (we are still talking about Moscow), crowds of buyers hustling in shopping centers, and endless cooking of olivier before the chiming clock.


So our idea was: New Year has minuses. Turn them into pluses with Yandex.Plus.



In our game we animated three locations, demonstrating real Hell on Earth: traffic jams, endless lines at shopping malls and

not so sweet home. Passing the game and collecting all minuses, you received the link to be in Plus (Yandex.Plus) during 2020.