— PROJECT NAME
Turn NY minuses into pluses
Yandex (a famous Russian search and information services company) called us on Christmas Eve, asking to create an engaging web game that will promote its premium subscription Yandex.Plus during the holidays.
And we thought that New Year is not only a holiday. This is also vanity, constant traffic jams (we are still talking about Moscow), crowds of buyers hustling in shopping centers, and Olivier's endless cooking before the chiming clock.
New Year has minuses. Turn them into pluses with Yandex.Plus.
We animated three locations in our game, demonstrating real Hell on Earth: traffic jams, endless lines at shopping malls and not so sweet home. Passing the game and collecting all minuses, you received a link to be in Plus (Yandex.Plus) during 2020.
Elena Budrina Creative Director
Mikhail Sinelshchikov Creator
Kir Pavliukevich Creator
Nikita Novikov Art Director
Svetlana Gilazova Illustrator
Anastasia Matveenko Producer
Anya Afinogenova Account Manager
Sergei Geidek Head of clients service