ELENA BUDRINA

— PROJECT NAME

Turn NY minuses into pluses


— CLIENT

Yandex


— ROLE

Creative director


— DATE

31/12/2019

BRIEF


Yandex (a famous Russian search and information services company) called us on Christmas Eve, asking to create an engaging web game that will promote its premium subscription Yandex.Plus during the holidays.



And we thought that New Year is not only a holiday. This is also vanity, constant traffic jams (we are still talking about Moscow), crowds of buyers hustling in shopping centers, and Olivier's endless cooking before the chiming clock.


IDEA 


New Year has minuses. Turn them into pluses with Yandex.Plus.


We animated three locations in our game, demonstrating real Hell on Earth: traffic jams, endless lines at shopping malls and not so sweet home. Passing the game and collecting all minuses, you received a link to be in Plus (Yandex.Plus) during 2020.

CREDITS


AILOVE

Elena Budrina Creative Director

Mikhail Sinelshchikov Creator

Kir Pavliukevich Creator

Nikita Novikov Art Director

Svetlana Gilazova Illustrator

Anastasia Matveenko Producer

Anya Afinogenova Account Manager

Sergei Geidek Head of clients service