— PROJECT NAME
To raise the engagement in the global Durex Doodle project.
Most young people, despite differences in cultures and societies, feel embarrassed talking about sex.
To turn their awkward feelings into something more enjoyable. We created the collection of Instagram AR-masks based on the global Durex Doodle idea, inviting young people to discover their own sexuality with a game: trying different masks, they were collecting all types of sexual desires.
This was an unprecedented event: according to Instagram's rules, neither alcohol nor pharmaceutical brands can create anything like this, especially with lashes and handcuffs.
Elena Budrina Creative Director
Kir Pavlykevich Creator
Darya Durova Designer
Svetlana Gilazova Illustrator
Anastasia Domnina Producer
Anastasia Matveenko Producer
Anya Afinogenova Account Manager
Sergei Geidek Head of clients service
Irina Syshchikova Senior Brand Manager
Victoria Yaroslavtseva Category Manager