— PROJECT NAME
The brief was to rise engagement in global Durex Doodle project.
Most young people, despite differences in cultures and societies, feel embarrassed talking about sex. So our idea was to turn their awkward feelings into something more enjoyable. We created the collection of Instagram AR-masks based on global Durex Doodle idea, inviting young people to discover their own sexuality with a game: trying different masks, they were collecting all types of sexual desires.