— PROJECT NAME
Fanta Smile Challenge
Our brief was to create a bright viral campaign for teenagers and young people. And all we got was famous Fanta’s slogan — «Makes your mouth funnier», which we decided to take literally.
Our idea was to show how funny a mouth could be.
The challenge became viral extremely fast.
In each video, one of the SKUs is helping to solve the situation. We adapted the videos to SM-formats and showed the audience, based on socio-demographic characteristics and additional segmentation of their needs.
inspired UGC video
Elena Budrina Creative Director
Kir Pavlykevich Creator
Maria Bashkova Art Director
Svetlana Gilazova Designer
Ekaterina Erygina Head of branded content
Tagline awards 2 gold, 1 silver