— PROJECT
Feel the difference
— CLIENT
Mövenpick
— ROLE
Creative director
To reach a younger audience while maintaining a premium image, Mövenpick ice cream required an innovative communication solution.
So we came up with the 'Feel the Difference' campaign, in which we utilized AI to develop technology that showcases real-time physical changes resulting from consuming our product. This allowed people to see how their mood improves.
First, we launched interactive
experiences on social
Then, we set up physical pop-up labs where people could experiment with all Mövenpick flavors.
And produced short videos to support the campaign.
RESULTS
Proven flavor advantage influenced sales growth and increased it up to 17% in just one month.
23,4 M
Brand impressions
14,5 M
- Reach of 20-30 y.o. on social
4 M
- Views on YT
Contact
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