— PROJECT
Feel the Difference
— CLIENT
Mövenpick
— ROLE
Creative director
To connect with a younger audience while maintaining its premium positioning, Mövenpick needed a more immersive way to communicate the product.
We created Feel the Difference — an interactive campaign using real-time technology to visualise people’s emotional reactions to different flavours, turning product discovery into a playful and shareable brand experience.
We launched a series of interactive digital experiences that allowed users to explore flavours through emotion
We brought the experience into physical pop-up spaces where visitors could explore different Mövenpick flavours through interactive tasting mechanics.
As people sampled the ice cream, interactive panels revealed flavour ingredients and visualised their emotional reactions in real time — turning product discovery into a playful multisensory experience.
To extend the visual language of the campaign, we created a series of short films translating flavour experiences into immersive emotional worlds inspired by each ice cream variation.
23,4 M
brand impressions
14,5 M
- reach among 20–30 y.o. audiences
4 M
- video views
Contact
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