ELENA BUDRINA

— PROJECT NAME

Feel the difference


— CLIENT

Mövenpick


— ROLE

Creative director


— DATE

10/02/2018

Mövenpick is known for its quality, but even in premium segment the brand has a sufficient number of competitors, and its advantages are not obvious.


At the heart of the plot is an experiment. It’s aim is to prove that with Mövenpick your mood will definitely become better. We combined art and CNN, a class of deep neutral networks that is commonly applied to analyzing visual imagery, — to literally measure one’s mood, showing how the pleasure will grow while trying the product. We created Mövenpick pop-up emotions measurement laboratories, where everyone could find a satisfactory proof on product’s RTB, and shot 15'' videos to promote the campaign on social media, visualizing the idea of emotional changes. 


Results



23,4 mio+ brand impressions

14,5 mio+ total reach on IG, FB and VK

4 mio+ views on YT