— PROJECT NAME
Feel the difference
— CLIENT
Mövenpick
— ROLE
Creative director
— DATE
10/02/2018
Mövenpick is known for its quality, but even in premium segment the brand has a sufficient number of competitors, and its advantages are not obvious.
At the heart of the plot is an experiment. It’s aim is to prove that with Mövenpick your mood will definitely become better. We combined art and CNN, a class of deep neutral networks that is commonly applied to analyzing visual imagery, — to literally measure one’s mood, showing how the pleasure will grow while trying the product. We created Mövenpick pop-up emotions measurement laboratories, where everyone could find a satisfactory proof on product’s RTB, and shot 15'' videos to promote the campaign on social media, visualizing the idea of emotional changes.