— PROJECT
Dunlop Winter Tires
— CLIENT
Dunlop
— ROLE
Creative Director
Winter in the northern regions can be a challenging time for drivers. It is crucial to switch to winter tires to ensure safety on the road. However, some drivers delay or skip getting new tires due to the time and cost involved, which can put themselves and others at risk.
To show how comfortable a winter could become, we've transformed the usual landscape into a magical realm with enchanting forests, a luxurious red carpet, and even a personal butler.
CREDITS
AILOVE
Elena Budrina Creative Director
Alexey Almazov Senior Creator
Nikita Novikov Art Director