— VIDEO PRODUCTION

Taste matters, not advertising

— CLIENT

Single Origin

— ROLE

Creative director

Premium chocolate ads often use clichés like trained chocolatiers, chocolate fountains, and cocoa beans at sunset.

Instead, we shot a commercial about the process of making a commercial. The film crew was so engrossed in their work that they didn't realize they had eaten all the chocolate before the final shot, and had to use empty wrappers as props on the set.

CREDITS

AILOVE

Elena Budrina Creative Director

Vladimir Bolobolov Creative Copywriter

Nikita Novikov Art Director

Maria Bashkova Art Director