— PROJECT
A Space for Art
— CLIENT
Unilin
— ROLE
Creative director / Creator
To launch Quick-Step’s waterproof and scratch-resistant flooring collection, we moved away from traditional interior advertising and treated flooring as a material for visual experimentation.
Inspired by classical art, sculpture and digital abstraction, we created a series of stylized social-first films and visuals where the product became part of the artistic composition itself.
We created a social-first visual series where flooring textures became part of surreal digital artworks and sculptural compositions.