— DIGITAL ACTIVATION
Small Breeds With Great Needs
— CLIENT
Nestle Purina PRO PLAN
— ROLE
Creative Director
The PRO PLAN brand is renowned for providing exceptional scientific nutrition to pets. To stand out in a competitive market, we wanted to showcase not only expertise but also their emotional connection with pet owners.
Rather than just focusing on scientific facts, we needed to highlight the strong bond between owners and their pets. Because PRO PLAN advanced nutrition doesn't just fuel pets, but also enables owners to provide exceptional care.
Nutrition
for a lifelong care
In 2021, PRO PLAN extended this approach to a key segment — small dogs, and we crafted a local campaign
Small Breeds With
Great Needs
As an expert in every aspect of small dogs’ lives, PRO PLAN wanted to prove that
they require as much care as their larger brothers.
We developed a platform designed to take into account over 60 unique characteristics and conditions specific to small breeds. It helped owners to get to know and understand their dogs better, as well as to take better care of them.
CREDITS
AILOVE
Elena Budrina Creative Director
Alexei Almazov Creator
Ekaterina Keshisheva Creator
Daria Durova Art Director
Nikita Novikov Senior Art Director