— VIDEO PRODUCTION

Character required

— CLIENT

Schweppes

— ROLE

Creative director

To promote the 'Character Required' platform, we shot full-length interviews with renowned TV and radio host Aleksandr Anatolyevich, and famous actresses Maria Shumakova and Dasha Charusha. 

Videos were later shortened for use on social and as pre-roll ads. During the interviews, the celebrities shared insights about the unique character traits that have contributed to their success.