— PROJECT

Character Required

— CLIENT

Schweppes

— ROLE

Creative Director

Schweppes has long associated itself with strong personalities and unapologetic individuality.

For the Character Required platform, we explored how traits often perceived as difficult, unconventional or socially uncomfortable can become a source of identity, confidence and creative success.

The campaign featured long-form conversations with personalities from film, music and media discussing the character traits that shaped both their personal lives and public image.