ELENA BUDRINA

— PROJECT NAME

Character required


— CLIENT

Character required


— ROLE

Creative director


— DATE

20/11/2019

We were briefed to communicate Schweppes new brand platform «Character required» in the most relevant for their sophisticated audience way.


So, we selected several heroes who are famous in Russia: legendary MTV star Aleksandr Anatolyevich, avant-garde actresses Dasha Charusha and Maria Shumakova, and in trendy format of video interview asked them how they tempered their characters over the years.

Results


Youtube results (full length videos)

1,7 mio views on YT

Influencers results (short videos)

113476 total reach on IG

3271 total actions

2,6 AVG ER

Credits


AILOVE

Elena Budrina Creative Director

Kir Pavlykevich Creator

Nikita Novykov Art Director

Olga Ostrovskaya Content Producer


Taboon production