ELENA BUDRINA


— PROJECT NAME

Tulips for mothers


— CLIENT

Megafon


— DATE

08/03/2018


Our brief was to add more emotions to mobile phone operator brand during The International Women’s day.


And here’s the background: all over the world adults live in megapolises far from their parents, visiting them rarely, and even phone conversations now are replaced with formal replies in messengers.


So, we created the campaign, where participants could set their mother’s contact number and as soon as they reached 150 minutes of calling time, their mother received the bunch of real tulips on behalf of her child.


RESULTS


58 mio+ media impressions

19K+ participants

100K tulips delivered


AWARDS


Effie Russia shortlisted

PROBA Awards Gold/ Grand Prix

Tagline Awards Silver